“This was the first videogame system I ever owned,” Halliday says, now in a child’s voice. “An Atari 2600. I got it for Christmas in 1979.” He plops down in front of the Atari, picks up a joystick, and begins to play. “My favorite game was this one,” he says, nodding at the TV screen, where a small square is traveling through a series of simple mazes. “It was called Adventure. Like many early videogames, Adventure was designed and programmed by just one person. But back then, Atari refused to give its programmers credit for their work, so the name of a game’s creator didn’t actually appear anywhere on the packaging.” On the TV screen, we see Halliday use a sword to slay a red dragon, although due to the game’s crude low-resolution graphics, this looks more like a square using an arrow to stab a deformed duck.
“So the guy who created Adventure, a man named Warren Robinett, decided to hide his name inside the game itself. He hid a key in one of the game’s labyrinths. If you found this key, a small pixel-sized gray dot, you could use it to enter a secret room where Robinett had hidden his name.” On the TV, Halliday guides his square protagonist into the game’s secret room, where the words CREATED BY WARREN ROBINETT appear in the center of the screen.
“This,” Halliday says, pointing to the screen with genuine reverence, “was the very first videogame Easter egg. Robinett hid it in his game’s code without telling a soul, and Atari manufactured and shipped Adventure all over the world without knowing about the secret room. They didn’t find out about the Easter egg’s existence until a few months later, when kids all over the world began to discover it. I was one of those kids, and finding Robinett’s Easter egg for the first time was one of the coolest videogaming experiences of my life.”
The young Halliday drops his joystick and stands. As he does, the living room fades away, and the scene shifts again. Halliday now stands in a dim cavern, where light from unseen torches flickers off the damp walls. In the same instant, Halliday’s appearance also changes once again, as he morphs into his famous OASIS avatar, Anorak—a tall, robed wizard with a slightly more handsome version of the adult Halliday’s face (minus the eyeglasses). Anorak is dressed in his trademark black robes, with his avatar’s emblem (a large calligraphic letter “A”) embroidered on each sleeve.
“Before I died,” Anorak says, speaking in a much deeper voice, “I created my own Easter egg, and hid it somewhere inside my most popular videogame—the OASIS. The first person to find my Easter egg will inherit my entire fortune.”
Another dramatic pause.
“The egg is well hidden. I didn’t just leave it lying under a rock somewhere. I suppose you could say that it’s locked inside a safe that is buried in a secret room that lies hidden at the center of a maze located somewhere”—he reaches up to tap his right temple—“up here.
“But don’t worry. I’ve left a few clues lying around to get everyone started. And here’s the first one.” Anorak makes a grand gesture with his right hand, and three keys appear, spinning slowly in the air in front of him. They appear to be made of copper, jade, and clear crystal. As the keys continue to spin, Anorak recites a piece of verse, and as he speaks each line, it appears briefly in flaming subtitles across the bottom of screen:
Three hidden keys open three secret gates
Wherein the errant will be tested for worthy traits
And those with the skill to survive these straits
Will reach The End where the prize awaits
As he finishes, the jade and crystal keys vanish, leaving only the copper key, which now hangs on a chain around Anorak’s neck.
The camera follows Anorak as he turns and continues farther into the dark cavern. A few seconds later, he arrives at a pair of massive wooden doors set into the cavern’s rocky wall. These doors are banded with steel, and there are shields and dragons carved into their surfaces. “I couldn’t playtest this particular game, so I worry that I may have hidden my Easter egg a little too well. Made it too difficult to reach. I’m not sure. If that’s the case, it’s too late to change anything now. So I guess we’ll see.”
Anorak throws open the double doors, revealing an immense treasure room filled with piles of glittering gold coins and jewel-encrusted goblets.fn6 Then he steps into the open doorway and turns to face the viewer, stretching out his arms to hold open the giant double doors.fn7
“So without further ado,” Anorak announces, “let the hunt for Halliday’s Easter egg begin!” Then he vanishes in a flash of light, leaving the viewer to gaze through the open doorway at the glittering mounds of treasure that lay beyond.
Then the screen fades to black.
At the end of the video, Halliday included a link to his personal website, which had changed drastically on the morning of his death. For over a decade, the only thing posted there had been a short looping animation that showed his avatar, Anorak, sitting in a medieval library, hunched over a scarred worktable, mixing potions and poring over dusty spellbooks, with a large painting of a black dragon visible on the wall behind him.
But now that animation was gone, and in its place there was a high-score list like those that used to appear in old coin-operated videogames. The list had ten numbered spots, and each displayed the initials JDH—James Donovan Halliday—followed by a score of six zeros. This high-score list quickly came to be known as “the Scoreboard.”
Just below the Scoreboard was an icon that looked like a small leather-bound book, which linked to a free downloadable copy of Anorak’s Almanac, a collection of hundreds of Halliday’s undated journal entries. The Almanac was over a thousand pages long, but it contained few details about Halliday’s personal life or his day-to-day activities. Most of the entries were his stream-of-consciousness observations on various classic videogames, science-fiction and fantasy novels, movies, comic books, and ’80s pop culture, mixed with humorous diatribes denouncing everything from organized religion to diet soda.
The Hunt, as the contest came to be known, quickly wove its way into global culture. Like winning the lottery, finding Halliday’s Easter egg became a popular fantasy among adults and children alike. It was a game anyone could play, and at first, there seemed to be no right or wrong way to play it. The only thing Anorak’s Almanac seemed to indicate was that a familiarity with Halliday’s various obsessions would be essential to finding the egg. This led to a global fascination with 1980s pop culture. Fifty years after the decade had ended, the movies, music, games, and fashions of the 1980s were all the rage once again. By 2041, spiked hair and acid-washed jeans were back in style, and covers of hit ’80s pop songs by contemporary bands dominated the music charts. People who had actually been teenagers in the 1980s, all now approaching old age, had the strange experience of seeing the fads and fashions of their youth embraced and studied by their grandchildren.
A new subculture was born, composed of the millions of people who now devoted every free moment of their lives to searching for Halliday’s egg. At first, these individuals were known simply as “egg hunters,” but this was quickly truncated to the nickname “gunters.”
During the first year of the Hunt, being a gunter was highly fashionable, and nearly every OASIS user claimed to be one.